Behind
Verdeja & Co.
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Meet Victoria
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10+ years shaping stories for brands in fintech, pharma, healthcare, enterprise tech and more
Known for turning complex ideas into clear, compelling narratives
Built a career leading media relations & brand reputation in high-stakes environments
2023 Bob Ross Communicator to Watch Award (PRSA Miami) recipient
Proud Cuban-American and Miami native with deep family roots in marketing & storytelling
Built on a Legacy,
Focused on the Future
Verdeja & Co. was built on a simple belief: the right story, told the right way, changes everything.
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Our consultancy blends strategic insight with authentic storytelling. With over a decade of experience leading brand reputation, media relations, and communications teams in highly regulated industries, Victoria knows how to turn complex ideas into clear, compelling narratives.
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We don’t just craft messages; we build narratives that move people and drive measurable impact. That means defining your story with clarity and purpose, putting the right structure and talent in place to tell it, and fueling it with strategies that adapt and scale.
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Our approach isn’t about one-off wins or flashy campaigns—it’s about building something lasting: communications that earn trust, inspire action, and keep working long after we’ve stepped out of the room.
A Legacy of Purpose-Driven Storytelling
Verdeja & Co. carries forward the foundation established by Verdeja Marketing Group in 1996, founded by Victoria’s grandfather, father, and uncle. For nearly three decades, that family legacy shaped brands with a focus on values, integrity, and results.
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Today, we honor that tradition while evolving to meet the demands of a fast-changing, complex communications landscape.
